Promoting your website yourself is not as difficult as it seems. Learning and mastering the process of doing it yourself and following the basic rules will surely eliminate mistakes. If you know the basic rules, you may not bother about those costly website submissions service provided by SEO professionals as you can do it better by yourself by following the correct procedures.
Never be in rush, it can take you years to develop a website to top ranking but you can get indexed by the search engines within months, weeks, or even days. It will take your patience, thoughtfulness and a little bit of concentrated effort to promote your site profitably.
Web promotion is a long-term effort, and you stand to enjoy the benefits by taking the following steps:-
1. Pick The Right Niche: Create a website on what you are knowledgeable about; choose a niche or hobby of interest that you are comfortable with.
2. Sell The Right Product: If you are selling, sell the right thing, since the internet is the most popular selling tool in the planet today, a lot of people will be selling your type of product.
Take for example, if the competition is high for a niche like 'Football Boot', just pick a sub-niche like "Football Boot For Retired Footballers'. You can easily dominate such a niche and get easily noticed by the search engines.
3. Let your Website Work Properly: It does not matter how attractive your website is since the beauty of your site cannot attract traffic to it, neither can a badly put up site fair better. Set up a simple and straightforward website optimized with relevant and unique keywords and watch hordes of traffic flood to your site.
4. Optimize your Page For Search Engines: Choose relevant keywords and adjust your titles, tags and meta tags showcasing your keywords in them. Also, input your keywords in the first paragraph of your post, show your keywords between three to five times in your posts. Do not over flood your posts with keywords as Google will consider it as spam and punish you accordingly.
Study and make use of the new search engine technique called Latent Semantic Indexing (LSI). Latent semantic indexing adds an important step to the document indexing process. In respect to the keywords a document contains.
5. Submit your Site To Major Search Engines: Submit your site manually to the major search engines since more than 90% of traffic comes from less than 10 popular search engines. Never use automated software for search engine submissions as it will lead to misplaced submissions and lots of spam mails both on your e-mail and Blog comments.
Search engine submission may take time to get your site indexed, but it is a long-term process of improving your ranking, if you have little patience.
6. Submitting To Directories: Directory submissions are one of the best ways to get top ranking for your site. The secret to succeed here is to make sure you only submit your site manually, follow the rules by submitting to the right categories, using the right titles and tags.
Since most of the directories are human edited, automated submissions will not place the categories, titles and tags properly and will ultimate lead to rejections.
The most important thing about directory submissions is that search engines crawl them always, and since most of them are already indexed by Google and others; it will take the search engines few weeks or months to take back links of your site from them and index your site.
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